When it comes to website development, as it is a vital step, Responsive web design is not being discussed that much. Web designers and developers have got to understand the importance of efficient responsive design and role it has in maintaining a great user experience for the users.
That time has been passed when there was a choice regarding responsive rendition of website and responsiveness was just an option. As the web took over mobile devices, many failed to identify the challenges faced for smooth user experience on mobile phones. According to a survey, 73% users browse the web via mobile phones making it impossible to take risk of not having proper optimized and user friendly website design.
Responsive Web Design has become more of a phenomenon on usual basis rather than a trend now but it still has flaws which make the process inconvenient than friendly experience. Because of this we are here to discuss some practices which can help us achieve perfect experience which is expected of us:
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- Easily Usable and Intuitive
Users are generally not ready to have patience while operating on mobile phones. Especially when it comes to confusing operations generated out of messy and cluttered web designs. This leads to a poor experience for the users. Momentum is the key factor to be kept in mind by the designers and developers. An intuitive web design means one without the mess and ugly looking. Any type of design irrespective of being simple or advance must be easy to operate and clear in what it has to offer. Interaction should fulfill the purpose and has to be straightforward.
- Responsive As Compared to Regular Experience
An important decision to realize when coding for mobile devices is the difference between casual browsing experience and a mobile one. Websites on mobile devices should be a short version of their bigger websites that contain summaries which cites the main use of it. It should consist of the adapted graphics and focus on users thinking and have a logical order of the different processes.
- Analyzing and Application of Data
A/B testing services were aimed at giving an opportunity for improvement without having a direct interaction. This can be applied for mobiles and its usability can be tested and understood by analyzing data provided by Google Analytics. You have the specific data and known audience so you can create a better experience using the ability and make it easier to fit the needs of the users.
- Need Specific
If we talk about serving the needs of targeted users, having data to work with is a great help. There are different ways to target users but if focusing on specific kind, each niche has its own requirements.
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E-commerce websites designs deserve most attention because they directly affect the revenue. Mobile e-commerce is a hope for retailers and stores considering the amount spent on it. Various techniques highly specific to e-commerce responsive web design as the mobile phone user is different from internet one. Keep in mind these points:-
- Impulsive Purchases
- Unexpected shopping
- User Decisions
Responsive Patterns on Grid System
Responsive websites usually follow pattern on a grid system. Though they vary from website to website, certain needs are to be taken care of while deciding the usage of it. Most of the time sticking to patterns which can be categorized like: layout shifter, column drop, mostly fluid, off the canvas, etc. canvas design fall into these main categories but there are many modules that can be used in the designs. Images, videos and similar files of media shall be taken care of in a proper way like how mobile phones react to these files or forms a responsive layout.